Why do I edit?
Feeling.
That’s the part of editing I’m obsessed with.
Not how many cuts I can fit into thirty seconds. Not whether a transition looks impressive. I’m interested in what happens when a story reaches someone. The laugh. The tension. The lump in your throat.
That’s what I edit for.
I’m Josh Cameron-Decruz, a freelance editor with over eight years of experience across corporate, commercial, branded content, weddings and narrative film. With a First-Class degree in Visual Effects and Post Production, and an award-winning short film for the 48 Hour Film Project, I’m now working towards my ambition of editing for film and television.
I love the craft of editing. Rhythm, sound, music, performance, timing and the tiny decisions that can completely change how a moment feels.
There isn’t a formula for making an audience feel something.
It’s instinct. It’s taste.
Editing that makes you feel.
Here’s an example.
Edit/Online
01
Land Rover // Spec Ad
Edit/Online
02
TSK x SRG // Case Study
DIT/Post-Supervisor/Edit/Online
03
Borrowed Tomorrow // Short Film
Edit/Online
04
Combined Charity // Promo
Edit/Online
05
CBTax // Promo
Edit/Online
06
Chester Bid // Promo
Why settle?
I don’t believe you should have to choose between quality, performance and emotion. A piece of content can look polished, perform commercially and still make someone feel something.
That’s what I’m trying to achieve in every edit.
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Make them stop. Make them feel.
From campaign films and brand stories to digital ads, I bring together clean, considered editing with rhythm, personality and emotion.
Because the best commercial work doesn't just tell people what you do.
It makes them care.
Campaigns · Brand Films · Commercials · Product Films · Social
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Professional. Polished. Human.
Corporate content should represent your business at its best but that doesn't mean it has to feel cold.
Whether it's a case study, testimonial, internal film or event piece, I'll find the human moments within the footage and shape them into something people actually connect with.
Case Studies · Testimonials · Interviews · Internal Films · Events
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Make the story mean something.
This is where emotion sits at the heart of the edit.
Performance, pacing, structure, sound and silence all have a role to play. I'll work with the footage to find the moments that matter, building an edit that makes an audience believe, connect and care.
Short Films · Narrative · Documentary · Film & TV
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Short doesn't mean shallow.
Even with seconds to work with, there's room for personality, atmosphere and emotion.
I'll create short-form edits designed to capture attention and perform on the platform without sacrificing the quality or feeling that makes the content worth watching.
Reels · TikTok · YouTube · Social Cutdowns · Digital Campaigns
Let’s create something that feels right.
Whether you’ve got footage ready to cut or just an idea taking shape, I’d love to hear about it. Send me a message using the form, or reach out directly via email or socials below.
Email: joshuadecruz@outlook.com